Being a star in the marketing indusry is a matter of automation.

 

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                   Among the numerous recent developments, designs, and application of the single word "automation" though, the term "automatic" has been a part of the firm's vocabulary for years back and "automatic" has contributed much to the market’s progress, the word “ automation” was first used in the late 1940s. It can be defined as the addition of handling and control equipment to automatic machines for continuous automatic marketing, through, a series of distribution systems without human guidance and control. In its current state of growth, automation in the marketing profession takes two forms:

(I). Continuous, embracing complete processes, distribution, and assembling of products, good examples, can be gotten from chemical, oil, automotive, and home-appliance firms where integrated lines and marketing equipment abound (ii). Segmented, intermittent automation of sections of the process, distribution, or assembling with interval and storage facilities for company materials among the group of automated equipment requirements, batch types, or centralized channels.

       However, where are marketers devote so much attention to automation?  The answer is not far-fetched, is to be answered from successful automated marketing systems. More marketing system is obtained from the labor, money, and usually from the naira/dollar invested in facilities. In production, the product is uniform, work is safer, and marketing is scheduled, once the planning of the system has been completed, is virtually automatic. For instance, in the process, inventories are substantially reduced because there are few if any, stopping points in the process.

 Being that it is true of any major advance in technology, automation has created important economic and social changes. Industrial mechanization coupled with e-marketing has created many dull- moments and other routine jobs. E-marketing appears to be reversing this trend by eliminating those jobs and creating others that required set-up ability, maintenance- trade knowledge, and e-commerce- all fields that are more interesting, more highly skilled, and better playing than the device-tending, product assembling jobs introduced by mechanization. One of the most staring examples of automation is a marketing outfit largely controlled by a computer.

Technology is available to wed numerically controlled machines to process- control computers; a combination known as direct numerical control. The wedding integrates automatic machines into automatic systems-marketing organizations of automatic machines that can function automatically.  The known problems to overcome in the application of process computers into discrete- items of marketing industries were created by the inherent variations characterized by frequent set-ups and changeovers, interrupted schedules, and uncertainty in demand. The promising areas of application are online multi-network marketing distribution line controls and warehousing.  The development of automation in the 1990s should be equivalent to the advances made in the 1980s, with the emphasis changing from the design of machines to system controls.

l      In evaluating the system, it is necessary to measure not only out but the stress and demand of the marketers involved. Automation in marketing/selling is the replacement of human work by electronic devices with the result that man is longer compelled to participate continuously and at present rhythm in the distribution process where man is replaced as a means of supplying information for power modulation. The process is one of mechanization.  Automation implies a further stage in which computers take over the function of automatic Data processing. Thus it can be seen that mechanization forms part of automation. There are four stages in the progression from complete manual labor to full automation, in these stages, mechanical aids are used respectively to supplement, amplify, alleviate or replace men's efforts.

 (i). The supplementary function is applied to improve or extend human ability e.g by the use of tools, gauges, microscopes, etc.   (ii). The amplification function is employed to overcome the limitation of human strength and endurance ( the use of natural force or fuel to drive machines mechanizations).  Electricity consumption statistics can be used to illustrate this aspect. In industrialized countries electricity consumption per industrial worker is 1300kwh per annum, if it is assumed that normal human power output is 180kwh per annum, it can be seen that each worker is backed up by 75 robots which amplifies his power potential. 

  (iii). The alleviation function is employed primarily for control of complicated processes (e .g the initial stage of automation by automatic measurement, control regulation, and data processing).

  (iv). the replacement function comes into operation in the trial stage when an automated process eliminated the need for man's participation in a given channel of the distribution operation.  It could be seen that automation can be viewed from numerous points of view and consequently when analyzing man's work, marketers and physicians will need to employ in addition to their specialized knowledge, disciplines, such as physiology, anatomy, applied psychology, and sociology.  

 Automation and marketers:   the relationship between automation and marketers can be viewed in various ways:

     (a). The influence of the operator on the efficiency of the electronic system.

     (b). The stress imposed on the marketers involved in the e-commerce/e-electronic system and

      (c). The various capacities” revisited” of the human part of the electronic system at different levels of electronic marketing and automation as a whole.

           A prerequisite for a study of these three facets is a definition of various degrees of automation at which e-electronic devices take over different capacities/ marketing skills.  The result of the search for a definition has made us arrive at the technology that manages marketing processes and multifunctional campaigns, across multiple channels automatically.  With marketing automation, businesses can target customers' automated messages across e-mail, the web, social and text.  Automation is the term in technology applications where human input is minimized. It includes business process automation (BPA), IT automation, and personal applications such as home automation to mention just a few.

       However, the influence of marketers on the quantitative and qualitative output of the distribution system is gradually reduced and the effort is geared towards devote to supervising and monitoring the process of the devices so that faults can be eliminated: nevertheless, these functions can also be automated and the marketers can be relieved of their tasks.

        The degree of responsibility is an important criterion in job evaluation. During the first stage of automation, the marketer’s responsibility increases due to the greater cost of electronic equipment he is operating but at the advanced stages of the automation, there is fall–off responsibility, since the workers no longer have much scope for really effective intervention in the process. The growth of automation can lead to the spatial separation of the marketer from the process equipment.  Automation will also help in preventing the spread of infections and diseases at work since the density of workplace occupational will be reduced, this will be an important factor during the influenza epidermis. Human capacities are employed in an automated process. Automation is an organic stage of development; it does make greater intellectual demand and increasing importance will have to be placed on marketers' selection.  The features to look for in the candidate include personality, general intelligence, and    

          the ability to make correct decisions, rapidly. Automation entails a restructuring of leadership tasks, and bureaucratic and administrative attitude will have to make way for a more incisive and critical approach in which decision is backed up by the availability of a wider range of data than was previously the case.

      Since technology is advancing so rapidly in the twenty-first century, internet marketing has made it possible for goods to be available at all locations on demand.

 

 

 

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